[Freelance] I was asked to create a brand identity for a mobile fashion boutique based out of Delaware.  The owner of Passionista requested her branding to be feminine and sleek with a Parisian essence.  She started the brainstorming process with the idea of the silhouette female, pops of light pink and gold.  She needed a design that will be timeless, and look good on a large truck she planned to turn into a mobile boutique.  The process was fairly effortless because Emily knew exactly what she wanted.  I also coached her on ways to attract customers through social media, keep them interested and returning through out the years.  Needless to say, she’s been up and running for a little over a year, and she’s doing spectacular.

Passionista Fashion Truck


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